The founding of Why Safety Matters
From lived experience, a movement was born to redefine how organisations view safety.
Out of these experiences, Dallas formally established Why Safety Matters under DC Adams Group. The company is dedicated to transforming safety from a compliance exercise into a culture that is personal, lived, and unforgettable. Using storytelling, immersive coaching, and VR technology, Why Safety Matters challenges leaders to invest in safety before tragedy strikes. For Dallas, it represents not only a professional mission but also a deeply personal legacy, honouring his father and brother by making sure others return safely to theirs.