Welcome to
WHY SAFETY MATTERS
Welcome to
WHY SAFETY MATTERS
Welcome to
WHY SAFETY MATTERS
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'



Why Safety Matters is built on a simple truth: safety is not about ticking boxes, it's about people. Founded by Dallas Adams after losing both his father and brother to workplace accidents, the company is driven by lived experience and a deep commitment to change. Through storytelling, immersive coaching, and VR technology, Why Safety Matters brings safety to life in a way that resonates far beyond the job site.
Why Safety Matters is built on a simple truth: safety is not about ticking boxes, it is about people. Founded by Dallas Adams after losing both his father and brother to workplace accidents, the company is driven by lived experience and a deep commitment to change. Through storytelling, immersive coaching, and VR technology, Why Safety Matters brings safety to life in a way that resonates far beyond the job site.
Every session links rules and procedures back to what matters most, like families, friends, and the opportunity to return home each day. For high-risk industries, it transforms safety from merely a compliance task to a culture of care, reminding us that safety is not just a requirement, it is significant.
Every session links rules and procedures back to what matters most, like families, friends, and the opportunity to return home each day. For high-risk industries, it transforms safety from merely a compliance task to a culture of care, reminding us that safety is not just a requirement, it is significant.
STORYTELLING
COACHING
VR TRAINING



STORYTELLING
COACHING
VR TRAINING






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Why Safety Matters uses personal stories of loss and lived experience to break through the noise of traditional safety training.
Why Safety Matters uses personal stories of loss and lived experience to break through the noise of traditional safety training.
Why Safety Matters uses personal stories of loss and lived experience to break through the noise of traditional safety training.



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Through workshops and forums, leaders and teams are guided to see how their daily decisions create ripple effects.
Through workshops and forums, leaders and teams are guided to see how their daily decisions create ripple effects.
Through workshops and forums, leaders and teams are guided to see how their daily decisions create ripple effects.



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Virtual reality simulations immerse workers in high-risk scenarios without exposing them to real danger.
Virtual reality simulations immerse workers in high-risk scenarios without exposing them to real danger.
Virtual reality simulations immerse workers in high-risk scenarios without exposing them to real danger.
TESTIMONIALS
"I am from the old school; I have 37 years in the civil construction industry. Your presentation gave me a real wake-up call for getting complacent in my work. It is a perfect message, your brother and your dad would be very proud of you. To think one voice can save many lives – you are a credit to your family. Thank you so much for sharing your thoughts and feelings with us. I say 'us' because I was there with my son sitting beside me, taking it all in."
Johnny.P
John Holland

"I am from the old school; I have 37 years in the civil construction industry. Your presentation gave me a real wake-up call for getting complacent in my work. It is a perfect message, your brother and your dad would be very proud of you. To think one voice can save many lives – you are a credit to your family. Thank you so much for sharing your thoughts and feelings with us. I say 'us' because I was there with my son sitting beside me, taking it all in."
Johnny.P
John Holland

"I am from the old school; I have 37 years in the civil construction industry. Your presentation gave me a real wake-up call for getting complacent in my work. It is a perfect message, your brother and your dad would be very proud of you. To think one voice can save many lives – you are a credit to your family. Thank you so much for sharing your thoughts and feelings with us. I say 'us' because I was there with my son sitting beside me, taking it all in."
Johnny.P
John Holland

"You made the presentation personal; you are a true hero for having the courage to share your story to ensure people stop and reflect on their actions. I don’t think there is much I can suggest for improvement as you clearly express the importance of EVERYONE watching out for one another."
Bianca.L
NorthConnex

"You made the presentation personal; you are a true hero for having the courage to share your story to ensure people stop and reflect on their actions. I don’t think there is much I can suggest for improvement as you clearly express the importance of EVERYONE watching out for one another."
Bianca.L
NorthConnex

"You made the presentation personal; you are a true hero for having the courage to share your story to ensure people stop and reflect on their actions. I don’t think there is much I can suggest for improvement as you clearly express the importance of EVERYONE watching out for one another."
Bianca.L
NorthConnex

"My heart broke listening to you tell your story of what you and your family have endured, and the grief each of you has had to face. Even though to you I am a complete stranger who has only words to offer, I am a stranger whom you have influenced, and you've truly managed to make me open my eyes fully. Your story made me reflect on my own life, and you presented it in an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"My heart broke listening to you tell your story of what you and your family have endured, and the grief each of you has had to face. Even though to you I am a complete stranger who has only words to offer, I am a stranger whom you have influenced, and you've truly managed to make me open my eyes fully. Your story made me reflect on my own life, and you presented it in an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"My heart broke listening to you tell your story of what you and your family have endured, and the grief each of you has had to face. Even though to you I am a complete stranger who has only words to offer, I am a stranger whom you have influenced, and you've truly managed to make me open my eyes fully. Your story made me reflect on my own life, and you presented it in an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously keep the message in the back of my mind with everything I do moving forward - especially when faced with a decision."
Anonymous
BHP

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously keep the message in the back of my mind with everything I do moving forward - especially when faced with a decision."
Anonymous
BHP

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously keep the message in the back of my mind with everything I do moving forward - especially when faced with a decision."
Anonymous
BHP

"It was an incredibly impactful presentation. Unlike any other safety talk I've experienced before. Typically, safety talks are lengthy, tedious discussions about statistics that bore people to tears. This format was a heartfelt, real-life story that had grown men wiping tears from their eyes."
Mark.H
McConnell Dowell

"It was an incredibly impactful presentation. Unlike any other safety talk I've experienced before. Typically, safety talks are lengthy, tedious discussions about statistics that bore people to tears. This format was a heartfelt, real-life story that had grown men wiping tears from their eyes."
Mark.H
McConnell Dowell

"It was an incredibly impactful presentation. Unlike any other safety talk I've experienced before. Typically, safety talks are lengthy, tedious discussions about statistics that bore people to tears. This format was a heartfelt, real-life story that had grown men wiping tears from their eyes."
Mark.H
McConnell Dowell




DIGGING DEEPER
HOSTED BY DALLAS ADAMS
Exploring the stories, struggles, and sparks that motivate people to do what they do.