Welcome to
WHY SAFETY MATTERS
Welcome to
WHY SAFETY MATTERS
Welcome to
WHY SAFETY MATTERS
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'
DALLAS ADAMS; SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF 'WHY SAFETY MATTERS'



Why Safety Matters is built on a simple truth: safety is not about ticking boxes, it is about people. Founded by Dallas Adams after losing both his father and brother to workplace accidents, the company is driven by lived experience and a deep commitment to change. Through storytelling, immersive coaching, and VR technology, Why Safety Matters brings safety to life in a way that resonates far beyond the job site.
Why Safety Matters is built on a simple truth: safety is not about ticking boxes, it is about people. Founded by Dallas Adams after losing both his father and brother to workplace accidents, the company is driven by lived experience and a deep commitment to change. Through storytelling, immersive coaching, and VR technology, Why Safety Matters brings safety to life in a way that resonates far beyond the job site.
Every session connects rules and procedures back to what matters most, like families, mates, and the chance to get home each day. For high-risk industries, it shifts safety from a compliance exercise to a culture of care, reminding us that safety is not just mandatory, it is meaningful.
Every session connects rules and procedures back to what matters most, like families, mates, and the chance to get home each day. For high-risk industries, it shifts safety from a compliance exercise to a culture of care, reminding us that safety is not just mandatory, it is meaningful.
STORYTELLING
COACHING
VR TRAINING



STORYTELLING
COACHING
VR TRAINING






001
001
Why Safety Matters uses personal stories of loss and lived experience to cut through the noise of traditional safety training.
Why Safety Matters uses personal stories of loss and lived experience to cut through the noise of traditional safety training.
Why Safety Matters uses personal stories of loss and lived experience to cut through the noise of traditional safety training.



002
002
Through workshops and forums, leaders and crews are guided to see how their daily decisions create ripple effects.
Through workshops and forums, leaders and crews are guided to see how their daily decisions create ripple effects.
Through workshops and forums, leaders and crews are guided to see how their daily decisions create ripple effects.



003
003
Virtual reality simulations place workers inside high-risk scenarios without exposing them to actual danger.
Virtual reality simulations place workers inside high-risk scenarios without exposing them to actual danger.
Virtual reality simulations place workers inside high-risk scenarios without exposing them to actual danger.
TESTIMONIALS
"I am from the old school ways; I have 37years in the civil construction industry. Your presentation gave me a swift kick in the bum, for getting complacent in my work. It is a perfect message, your Brother and your Dad would be very proud of you, to think one voice can save many lives you are a credit to your family thank you so much for sharing your thoughts and feelings with us. I say us because I was there with my son sitting beside me taking it all in."
Johnny.P
John Holland

"I am from the old school ways; I have 37years in the civil construction industry. Your presentation gave me a swift kick in the bum, for getting complacent in my work. It is a perfect message, your Brother and your Dad would be very proud of you, to think one voice can save many lives you are a credit to your family thank you so much for sharing your thoughts and feelings with us. I say us because I was there with my son sitting beside me taking it all in."
Johnny.P
John Holland

"I am from the old school ways; I have 37years in the civil construction industry. Your presentation gave me a swift kick in the bum, for getting complacent in my work. It is a perfect message, your Brother and your Dad would be very proud of you, to think one voice can save many lives you are a credit to your family thank you so much for sharing your thoughts and feelings with us. I say us because I was there with my son sitting beside me taking it all in."
Johnny.P
John Holland

"You made the presentation personal; you are a true hero by having the courage to tell your story to make sure people stop and think about what they are doing. I don’t think there is much I can say you need to improve on as you express the fact that EVERYONE needs to watch out for each other."
Bianca.L
NorthConnex

"You made the presentation personal; you are a true hero by having the courage to tell your story to make sure people stop and think about what they are doing. I don’t think there is much I can say you need to improve on as you express the fact that EVERYONE needs to watch out for each other."
Bianca.L
NorthConnex

"You made the presentation personal; you are a true hero by having the courage to tell your story to make sure people stop and think about what they are doing. I don’t think there is much I can say you need to improve on as you express the fact that EVERYONE needs to watch out for each other."
Bianca.L
NorthConnex

"My heart broke listening to you tell your story, of what you and your family have endured, and the grief each of you have had to face. Even though to you, I am a complete stranger that has only words to offer, I am a stranger to which you have influenced, and truly managed to make open her eyes fully. Your story truly made me look at my own life, and you put into perspective with an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"My heart broke listening to you tell your story, of what you and your family have endured, and the grief each of you have had to face. Even though to you, I am a complete stranger that has only words to offer, I am a stranger to which you have influenced, and truly managed to make open her eyes fully. Your story truly made me look at my own life, and you put into perspective with an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"My heart broke listening to you tell your story, of what you and your family have endured, and the grief each of you have had to face. Even though to you, I am a complete stranger that has only words to offer, I am a stranger to which you have influenced, and truly managed to make open her eyes fully. Your story truly made me look at my own life, and you put into perspective with an agonisingly honest, raw and brutal way that my story isn't exempt and that my ending could face a similar fate."
Jacob.L
Georgiou Group

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously have the message in the back of my mind with everything I do moving forward - particularly when faced with a decision."
Anonymous
BHP

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously have the message in the back of my mind with everything I do moving forward - particularly when faced with a decision."
Anonymous
BHP

"Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously have the message in the back of my mind with everything I do moving forward - particularly when faced with a decision."
Anonymous
BHP

"It was a very powerful presentation. Like no other safety talk I’ve ever had before. Usually, safety talks are long boring chats about statistics that bore people to tears. This medium was a raw emotional real-life story that had grown men rubbing tears from their eyes."
Mark.H
McConnell Dowell

"It was a very powerful presentation. Like no other safety talk I’ve ever had before. Usually, safety talks are long boring chats about statistics that bore people to tears. This medium was a raw emotional real-life story that had grown men rubbing tears from their eyes."
Mark.H
McConnell Dowell

"It was a very powerful presentation. Like no other safety talk I’ve ever had before. Usually, safety talks are long boring chats about statistics that bore people to tears. This medium was a raw emotional real-life story that had grown men rubbing tears from their eyes."
Mark.H
McConnell Dowell




DIGGING DEEPER
HOSTED BY DALLAS ADAMS
Exploring the stories, struggles, and sparks that drive people to do what they do.